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How to make smartphone video report training stick?

I am doing a training of Quaker maybe wanabee journalists in Newcastle on the afternoon of Aug 2, 2014. I am hoping that it may be the start of Quakers embedding some journalism into...

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How to make smartphone video report training stick?

I am doing a training of Quaker maybe wanabee journalists in Newcastle on the afternoon of Aug 2, 2014.

I am hoping that it may be the start of Quakers embedding some journalism into their social activist leanings. There is no budget at present but there are possibilities of future roll out on a wider scale, perhaps with some grant money from Quaker funders.

I am looking for any tips as to the essentials of  making a street reporters event stick so that it continues after the event with people doing reports and posting them up online. It's the usual $mln question really.

This event will last only a few hours, so my thinking is to mix a bit of the why do this with the practical how. A first step will be getting participants to bring as much workable equipment with them in advance so as to be able to hit the ground running.

They don't want for stories.

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